Monday, November 8, 2010

Brazilian Wax Accident

How Facebook LinkedIn marketing: the new new Company Pages

LinkedIn Launches Company Pages, a new service aimed at companies who may use it for recommendations regarding products and professional services.

How does LinkedIn Company Pages?
In practice, the Company Profile page, which already exist, adds new features like the ability to place job advertisements and announcements about products and services. This content can then be promoted both by employees from "Friends" (customers, partners, etc.).

LinkedIn makes it possible to "subscribe" to notifications to track a company (which until now could only deal with groups) and in particular to stay up to date:
  • Recruitment, collaboration or promotion of employees terminated
  • New job opportunities
  • Updates Company Profile

page company is structured in three areas:
  • Overview
  • Careers Products & Services
Let's see in detail.

Overview You can add the logo, description, url site but also can record the url of the RSS feeds of the site or company blog, so we can update automatically the Company Page LinkedIn.

Careers
You can place ads recruiting. The vacancies will also appear in search results and Twitter , aumentando la visibilità sul Web.

Prodotti e servizi
È una sorta di bacheca di segnalazioni di prodotti e servizi (con logo, descrizione etc)
Con la rete di contatti si possono valorizzare i prodotti con le segnalazioni dei clienti. (un po’ come la reputazione nei profili personali). In pratica, quando un membro di LinkedIn lascia un commento favorevole sulla tua azienda o sui tuoi servizi, otterrai segnalazioni credibili sul tuo profilo.

È infine possibile aggiungere sul proprio sito web un pulsante “ seguici su LinkedIn ”.

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