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The 10 most viral video web

The magazine Advertising Age compile a top ten list of most viral video of all time. Here they are: Enjoy!

1. Blendtec Will It Blend? "



2. Evian "Live Young"



3. Old Spice "Responses"



4. Pepsi "Gladiator"



5. Microsoft "Xbox Project Natal"



6. Dove "Evolution"



7. T-Mobile "T-Mobile Dance"



8. Doritos "Crash The Super Bowl 2010"



9. Old Spice "Odor Blocker"



10. DC Shoes "Gymkhana Two"

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Foursquare - uno straordinario strumento di marketing

Foursquare . Hands up those who have not yet heard!
It is a social networking site based geolocation and geotagging through mobile devices.
What does this mean? It means that
Foursquare you can comment by phone in the place where you are and read the comments and advice of other users.
It 's very simple to use: just install the software on a mobile phone with GPS, get to a place and then write a message. Thus we get two results: we create a map of our acquaintances with friends and share information or advice on these places.

Foursquare has millions of members and is spreading very fast (in mid-July has reached two million, while in March there were only 500,000) and in June was awarded the Webby Award Best Social Network the category "Mobile".
In July, moreover, the Andreessen-Horowitz has invested $ 20 million, bringing the scores of Foursquare approximately $ 100 million. The idea of \u200b\u200bcreating
Foursquare came to two boys, Dennis Crowley and Naveen Selvadurai, an American and a Londoner. Crowley was inserted by MIT (Massachusetts Institute of Technology) in the list of the top 35 innovators under 35 years and is now courted by many big names in the web, including Facebook and Yahoo.

Compared to other services of geotagging, Foursquare adds an interesting aspect to the business: people who collect many inputs in a certain place given a badge, which appears Foursquare made up and that identifies them as loyal customers.
goes without saying that this is a great marketing tool: the local or a sponsor may make offers, discounts or send targeted advertisements to the user.
Among those who have made agreements with location-based services for targeted campaigns, there are Starbucks, MTV, HBO, Condé Nast. The revenue from these services will be $ 420 million in Europe in 2015, compared to 220 million in 2009, according to Berg Insight. In the next post
tell you a few examples. Stay tuned!

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Chestnut and Lake Turano, or, when in August we all escape to the sea there

Those who live by the sea, especially on the Roman coast, the summer is usually besieged by a horde of locusts and wicked stressed by life in the city, knows that feeling of helplessness and frustration you test any given summer Sunday, when you need to use every ounce of patience you have in the invasion of the body to get a handle Sunday spiaggiari Saving Silverman and ready to do anything to win their patch of sand ...

is therefore useless to dwell too much to emphasize the 15 August is a day dreaded by every inhabitant of the area ... What to do? The only way to escape the collective delirium August is like hell away from the coast (never as crowded as in times of holidays this year, thanks to this crisis has made virtually all to stay at home)! That's how we find ourselves in the car, heading north-east of the capital, towards the mountains, forests, lakes and tranquility of Sabina ... Hoping that few people have the same idea! We take the road of the spectacular parks headed to Castel di Tora, a small village in the province of Rieti, which overlooks Lake Turano. None of us had never been there before, the goal of the trip was chosen at random because we found that the country was ranked among the most beautiful villages in Italy and what was not a little curious ...

Arriving in the country are ecstatic by the green / blue of Lake Turano, a reservoir created in the 30s, surrounded by woods and mountains. The water is clean and is a pleasure to dive to escape the summer heat wave, there are many fishermen on the banks, a senior who is bathing in the lake to his horse and a couple of boats that wander here and there ... We look at the 32 teeth with a smile on your face ...

do not see borgatari screaming and annoying, much less spoiled children jocks in the grip of hysterical post trip SUV, we have chosen the right place! The road runs along the lake far and wide, so it is easy to move from place to place if you want to change.

The town of Castel di Tora overlooking the northeastern shore of the lake and looks like a village property in a remote time ... In the steep streets of the old people took the tables in the street and celebrate the Assumption eating, drinking and chatting with neighbors ...

the atmosphere is relaxed and jovial, first kids running from one house to another, from one lane to another, other groups of old men that follow the passage of time sitting in the street. Castel di Tora is little, no more than a handful of streets, but it's like a raw diamond ready to reveal its beauty only to those who prenda la briga di andarla a cercare… La storia di Castel di Tora risale all’anno mille, per secoli l’abitato si chiamò Castelvecchio, il nome venne cambiato nel 1864 in onore del vicino antico insediamento preromano di Thora, ma gli abitanti continuano a tutt’oggi a chiamarsi Castelvecchiesi!

La creazione del Lago del Turano sommerse i terreni più fertili della valle, causando uno sconvolgimento che portò allo spopolamento dei borghi agricoli circostanti. Sebbene il territorio sia ancora in gran parte dedito a pastorizia e agricoltura, la creazione di itinerari turistici e la promozione di questi borghi ha portato a una crescita del turismo che, oltre a stimolare una diversificazione delle attività economiche, può forse arginare parzialmente l’emigrazione verso i centri urbani più grandi.

In ogni caso, si tratta di una parte del Lazio forse poco conosciuta, ma che ha tutte le carte in regola per competere con altri luoghi più blasonati, con in più quel tocco di autenticità che viene a mancare nei posti più sviluppati turisticamente.

References on the Internet
Castel di Tora
Lake Turano and its