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How to attract users to your Facebook page

The Facebook pages are the best tools to use on this social network to promote brands, products, services or commercial events .
Lately more and more companies shall have a Facebook page to make Social Media Marketing.

Create a Facebook page is very simple: it is difficult to manage in terms of social or to ensure that signs up the largest possible number of subscribers affected (or potentially affected) the product, company or service to be launched .
The majority of the directors of Facebook pages invite all your contacts asking them to indiscriminately send an invitation to turn in all their contacts. This move is not very practical, because it does nothing but create a bunch of users targhetizzati and therefore are not interested in fact often disturbed by our messages proportionately.

what to do?
addition to the tips of the page and ask the administrators of other Facebook pages to advertise, you can use AdSense on Facebook very useful because you can profile ads for age, gender, geographic area and particular interests . Typically, ads advertisements are displayed so users potentially affected by .

One way to attract a lot of traffic is then to devise some kind of promotion available to members which is then circulated by word of mouth and bring new users registration. Word of mouth promotion will be generated by your members through the sharing of struemnti Facebook and often arrive on different channels (radio, television, print, affiliation programs on other sites, banners, etc.).

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Manzanita, ie, autumn arrives and you go all in Castel di Tora

What to do on a beautiful Sunday afternoon in October, when the days are still warm and sunny and friends enjoying a beautiful afternoon in awe for constructive and ridanciano different than usual? The answer is obvious ... What else if not a better exit to the woods, maybe time to stock up on some gorgeous goodness given to us by Pachamama at will in these autumn months! No sooner said than done ... The goal this time is chosen Manzanita, a small village north of Rome, surrounded by beautiful woods and majestic, which once covered the mountains and Sabatini Tolfa stretching up into the Tyrrhenian Sea (the Sylva Mantiana). Currently, forests cover an area of \u200b\u200babout 600 hectares and are home to an interesting variety of flora (including oak, chestnut, maple wild medlar, hornbeam, birch, ferns and plants typical of the forest) and fauna (wild boars, foxes, weasels, squirrels, porcupines, badgers, weasels, woodcock, hoopoe, jays, raptors, woodpeckers etc.).. The whole area, like much of Lazio, is of volcanic origin, therefore it is possible to observe interesting phenomena Manziana post volcanic-like pools of hot water, emissions of sulfur gas and sulphurous. Among the most famous is surely the Caldara (Monument naturale dal 1988), che presenta emissioni freatiche di acque sulfuree aventi una temperatura di fino a 20° C ed è circondata da giunchi. La caldara occupa una depressione circolare, probabilmente un piccolo cratere, testimonianza attuale della antica presenza del   Vulcano Sabatino che 600.000 anni fa occupava tutta la fossa tettonica compresa fra i dei   Monti della Tolfa and Monte Soratte . The vegetation is mainly made up of Caldara Mediterranean and oak deciduous . However, at the outer edge of the crater on a clay soil is a grove of birch white ( Betula pendula ).

The presence of this species, typical of the Northern Territory with cold climate, it is very special at this latitude and only 250 m above sea level. On the origin of this grove there are at least two hypotheses: the first is that the local conditions of Caldara with its marsh, created a micro-climate favorable to the survival of birch, the residue of a post-glacial period. A second hypothesis is that the grove is of artificial origin, planted in the area in past centuries, and survived thanks to local climatic conditions. The Caldara of Manzanita also appears in a 1983 film titled "Love toxic ," which tells the story of a group of heroin addicts Ostia (a film a bit ' pesantino, but if you like the genre is a kind of cult).

Since none of us had ever gone to chestnuts in these parts before, we had to try several places before you actually find chestnut trees, fortunately a gentleman of the place, the owner of a riding school in Via degli Scopeti, came to our aid not only allowing us to park the car in its stables (where we have been conquered by Gaetano donkey sympathy),

but also indicates some points where we found the chestnut trees. His advice has been invaluable, we practically into the woods by Way of Scopeti, from there it passes through a grove and you get to a certain point in a clearing from which branch off the two paths, one left and one straight ahead that reach across the entire clearing. Obviously there are many other places to chestnuts, but if you do not know no one can be difficult to find.

into the forest we are immediately conquered by the autumn colors, a true color palette of reds, oranges, yellows, browns and greens of every shade, accentuated by the reflection of sunlight. At the entrance of the national monument of Caldara is a map with various locations (in addition to a booth with one of the guards nicest I've ever known), are available to everyone, you just want to have a walk in nature!

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After a beautiful afternoon in the woods around, we decide to end the day in the country, that that very end week (16-17 October 2010) hosted no other than ... The Chestnut Festival (but obviously not)! The little old town seething of activities, food stalls of all types (local, but also in various regions of central and southern), bands of gypsy music, folk music Lazio players and anything else we could not ask for a better end to our afternoon thrilling to be repeated as soon as possible!

Some useful website:

City of Manzanita

Monument natural hot springs of Manziana

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Lagostina celebrates Italian woman: a photo exhibition and a special testimonial

"Italian women dive in the kitchen is the title of an exhibition tribute to the art of Italian cuisine . Promoted by Lagostina able to celebrate the art of cooking traditional Italian women, it is a photographic exhibition, hosted at the Mondadori Multicenter in Milan October 20 to 24. The famous photographer Steeve Iuncker has captured snippets of the everyday life of 15 Italian women, following them in their daily lives.

A tribute to all women who, thanks to the tools and know the right ingredients to create masterpieces in the kitchen. Not just a cookbook, it 's just a picture book, but a journey into the heart of Italy, which honors the culinary traditions of our country.

The beginning of the exhibition also coincides with the launch of the new advertising campaign that boasts Lagostina un testimonial d'eccezione: Sophia Loren . L'attrice, conosciuta in tutto il mondo per il suo stile e i suoi capolavori cinematografici, rappresenta appieno l'idea di donna a cui si ispira Lagostina. Non solo una diva, ma una cuoca e una madre che negli anni ha coltivato la sua passione per l'arte della cucina italiana divenendone ambasciatrice nel mondo."

(da Luigi Vianello: "Fotografia: donne italiane dive in cucina" )

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Paolo Scaroni chooses Ilana Yahav for the new spot ENI

" Paolo Scaroni ha scelto Ilana Yahav per la nuova campagna istituzionale ENI , realizzata da TBWA\Italia.
Ylana Yahav è un'artista emergente che realizza performance and video using the sand, his works are already well known to the people internett, since the video of his fascinating performance have spread quickly by word of mouth.
The campaign communicates the three institutional issues that are crucial for ENI: an international, research and respect. International efforts such as cultural exchange between different peoples who meet, research, whose main theme on the front of the company is committed and respect the basic essential element of any relationship that develops ENI.
The narrative voice is that of Ivan Alovisio.
signs the campaign for TBWA \\ Italy, Massimo Brancaccio, art director, Andrea Fogar, copywriter con Esmeralda Spada, direttore creativo. La direzione creativa esecutiva è di Geo Ceccarelli. Casa di produzione Fargo Film."
(da MondoMultiMedia )

La send art è una tecnica che ha conosciuto la sua popoalrità proprio sul Web, grazie al potenziale virale dei video .
Oltre all'indubbio impatto emotivo delle opere di Ilana Yahav è interessante la scelta di Eni di avere un artista emergente quasi come "sponsor" del brand . In effetti Eni ha spesso promosso eventi legati alle arti visive, quindi la strategia pare coerente e azzeccata.
... e questi video sono truly a feast for the eyes ;-)

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Ten things to know about Wikipedia

On the pages of Wikipedia, the free encyclopedia, you can find "10 things to know ", a mini-guide prepared by Wikimedia Italy to dispel some stereotypes about the encyclopedia, the association, the relationship between the two, and other news frequently reported incorrectly by the media:

1. Wikimedia Commons is NOT

The term "usage" refers to one or more groups, depending on the context, one can treat the Wikimedia Foundation (WMF), the American foundation that manages several projects including Wikipedia, Wikimedia, or Italy (WMI), a cultural non-profit and corresponding Italian official WMF. It should be noted that the activities of WMI can not be considered a direct expression of WMF.

2. Italy does NOT handle Wikimedia Commons Wikimedia

Italy does not control the content of Wikipedia. Wikimedia Italy is an association of people working on projects of the Wikimedia Foundation (also on Wikipedia), but being members of the association does not confer any right or responsibility more than in the encyclopedia. For example, consider the associations such as "Friends of the Civic Museum, with the difference that the partners have no usage Italy nemmeno sconti sull'uso di Wikipedia, dato che questa è gratuita!

3. NON esiste Wikipedia Italia

"Wikipedia Italia" è una dicitura che è stata spesso usata per indicare sia l'enciclopedia, sia la controparte italiana della Wikimedia Foundation. In realtà è una dicitura errata:
* Esiste solo una Wikipedia in lingua italiana (o se si preferisce, "Wikipedia in italiano"). Non è solo un gioco di parole: tutti i progetti WMF sono su base linguistica, non nazionale! Si pensi ad esempio all'edizione inglese: nessuno ne parla come "Wikipedia Inghilterra" o "Wikipedia Stati Uniti"; essendo l'italiano una lingua poco diffusa al di fuori dell'Italia, viene spontaneo associated with Italy, although it is discussed elsewhere (in Canton Ticino, for example) or will be investigated by individuals interested in anywhere in the world. The term "Wikipedia Italy" also gives rise to misunderstandings: it is referred to the edition in Italian or one of the issues in regional languages \u200b\u200b(and Emilia Romagna, Friuli, Liguria, Lombardy, Naples, Piedmont, Sardinia, Sicily, tarantino, Veneto)?
* "Wikipedia Italy" can not even be used to refer to the association Wikimedia Italy, because it gathers people from all WMF projects, not just Wikipedia.

4. There is not just difficult to Wikipedia

to believe but there it is: Wikipedia is one of the nine projects that were created to date by the Foundation and embodies just one aspect of the dissemination of knowledge. Other projects include: Wiktionary (dictionary and thesaurus), Wikibooks (manuals and textbooks), Wikisource (digital library), Wikiquote (a collection of aphorisms and quotations), Wikispecies (species), Wikiversity (news source) Wikimedia Commons (archive of multimedia resources), Wikiversity (resources and educational activities).

5. Freedom does not mean that I can copy it as I please

You can use Wikipedia content in two ways: quoting small portions of the text or bringing back large parts (or all).
* In the first case, the citation should include the title of the item that the words "Wikipedia, the free encyclopedia," the same way as a normal article text or paper reports the data on their sources. It is desirable that the quotation also includes the date and time of the full version you are using or, alternatively, the revision number of the voice [...]
* In the second case, when it wants to bring large parts of one or most Wikipedia articles, this is possible because all the texts of Wikipedia are licensed under the GFDL and CC-BY-SA: These licenses allow you to copy, reuse, revise and republish content, provided you meet the following conditions:
or that the final text is itself licensed under the GFDL + CC-BY-SA;
or be recognized paternity of the voice;
or is provided access the source text .[...]

6. How do I contact the editorial office of Wikipedia?

You can not. Wikipedia does not have an editorial staff.
Its operation is based on the guidelines established by the community from the users and the basic principles can not be modified, known as the "five pillars":
* Wikipedia is an encyclopedia, not an indiscriminate collection of information *
Wikipedia has a neutral point of view *
Wikipedia free
* Wikipedia has a code of conduct
* Wikipedia has no fixed rules within Wikipedia
can contact individual members, in their "talk pages", unless they have enabled the function by sending them an e-mail .

7. The site of Wikipedia is NOT it.wikipedia.org and www.wikipedia.it

Although wikipedia.it is available on the entire contents of Wikipedia, the navigation is made uncomfortable by a banner ad that appears at the head of all screens . This is because a domain is wikipedia.it squat, inelegant term that indicates that someone else has taken a domain corresponding to a brand that does not appartiene, al fine di realizzare un lucro.

8. Wikia NON è né Wikipedia né Wikimedia

In diversi casi è stato riportato che Wikia è il lato commerciale di Wikipedia o della WMF, o che Wikipedia o WMF stessero sviluppando con Wikia dei motori di ricerca. Nessuna di queste notizie risponde a verità.
WMF è una organizzazione non profit che sostiene l'attività di wiki con finalità educative ed informative, il più noto dei quali è Wikipedia, l'enciclopedia liberamente disponibile online. Wikia, Inc. è invece un'azienda profit che sostiene l'attività di wiki su una gran quantità di argomenti. Le due entità sono del tutto distinte, anche e soprattutto at the management level. The only relationship between the two is the person of Jimmy Wales, founder of WMF and co-founder of Wikia. Today, Jimmy Wales, a former president of WMF, remains on the board as honorary president of WMF. The current president is Florence Devouard.
Wikimedia Foundation is supported by donations and does not carry out commercial activities. Like many other companies, WMF Wikia supports through donations. However, there is no formal link between the two organizations.
In summary Wikimedia Foundation, the organization that supports Wikipedia, is a non-profit and is based solely on donations. Does not carry out commercial activities or commercial Wikia is its subsidiary. WMF is not developing any search engine, or are planning to do it, let alone in combination with Wikia.

9. Who's in charge of what is written on Wikipedia?

On Wikipedia there is a warning to all the authors: "The civil and criminal liability on what you send to your will without fail, for each change you make, in fact, will be publicly recorded your IP address."
In case of problems related to a Wikipedia entry, please contact the help desk at info-it@wikimedia.org Wikipedia or the Wikimedia Foundation directly (contact details are available on its website). However, it is useless to contact Wikimedia Italy, since as scritto sopra l'associazione non ha alcuna autorità sull'enciclopedia; come azione immediata, può essere più utile contattare singoli utenti del progetto, direttamente su Wikipedia.

10. Wikimedia Italia si occupa SOLO dei progetti WMF?

No. L'associazione Wikimedia Italia promuove il sapere libero anche attraverso iniziative slegate dalle attività della Wikimedia Foundation.
Wikimedia Italia sostiene la campagna Non pago di leggere per l'abolizione del prestito bibliotecario a pagamento e altre petizioni e campagne di supporto; gestisce il sito Wikiafrica.it per dare spazio su internet alle culture africane e sta creando una nuova biblioteca virtuale (http://biblioteca.wikimedia.it) che to collect texts in the public domain or freely licensed Italy; interview characters "encyclopedia" for Wiki @ Home, participating in trade fairs, events, barcamp, conferences, university or school classes to talk about free knowledge.