Foursquare . Hands up those who have not yet heard!
It is a social networking site based geolocation and geotagging through mobile devices.
What does this mean? It means that
Foursquare you can comment by phone in the place where you are and read the comments and advice of other users.
It 's very simple to use: just install the software on a mobile phone with GPS, get to a place and then write a message. Thus we get two results: we create a map of our acquaintances with friends and share information or advice on these places.
Foursquare has millions of members and is spreading very fast (in mid-July has reached two million, while in March there were only 500,000) and in June was awarded the Webby Award Best Social Network the category "Mobile". In July, moreover, the Andreessen-Horowitz has invested $ 20 million, bringing the scores of Foursquare approximately $ 100 million. The idea of \u200b\u200bcreating
Foursquare came to two boys, Dennis Crowley and Naveen Selvadurai, an American and a Londoner. Crowley was inserted by MIT (Massachusetts Institute of Technology) in the list of the top 35 innovators under 35 years and is now courted by many big names in the web, including Facebook and Yahoo.
Compared to other services of geotagging, Foursquare adds an interesting aspect to the business: people who collect many inputs in a certain place given a badge, which appears Foursquare made up and that identifies them as loyal customers.
goes without saying that this is a great marketing tool: the local or a sponsor may make offers, discounts or send targeted advertisements to the user.
Among those who have made agreements with location-based services for targeted campaigns, there are Starbucks, MTV, HBO, Condé Nast. The revenue from these services will be $ 420 million in Europe in 2015, compared to 220 million in 2009, according to Berg Insight. In the next post
tell you a few examples. Stay tuned!
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